Being part of the Creative LIAisons program has been a truly enriching experience. From the auditorium to the jury room, bars and restaurants we got to hear passionate testimonies and participate in interesting conversations.
I was particularly inspired by:
Ricardo Wolff telling us about his journey from Creative LIAisons to Executive Creative Director at Innocean Berlin.
Matt MacDonald making an excellent presentation about how to make an excellent presentation.
Malcolm Poynton taking a stand on the importance of the relationship with your client.
Susan Credle illustrating the importance of generosity and how to be(come) a good creative director.
Sompat Trisadikun’s rationalization of the crazy pieces of work coming from his agency and country.
Lara Logan making us see beyond our small ad world with her unbelievable stories and experiences as a world-class journalist.
Witnessing jurors from some of the best agencies in the world debate about what makes an ad “non-traditional” nowadays was a career-changing experience.
Meeting peers from all across the globe and talking about work, respective agencies and beliefs was also a great take-away from this one-week festival.
I hope more young creatives get the same opportunity as me and that this amazing program from LIA lives on and grows over the years.
Being part of the Creative LIAisons program has been a truly enriching experience. From the auditorium to the jury room, bars and restaurants we got to hear passionate testimonies and participate in interesting conversations.
I was particularly inspired by:
Witnessing jurors from some of the best agencies in the world debate about what makes an ad “non-traditional” nowadays was a career-changing experience.
Meeting peers from all across the globe and talking about work, respective agencies and beliefs was also a great take-away from this one-week festival.
I hope more young creatives get the same opportunity as me and that this amazing program from LIA lives on and grows over the years.