CELEBRATING AND INVESTING IN CREATIVITY
 

2018 Creative LIAisons

Charles Doyle

Associate Copywriter
McCann Torre Lazur
Parsippany
, United States of America

Comments

The three things I learned at Creative LIAisons:

 

1. Be more generous with creative work.

2. Think of your team as a creative matrix of different skills as opposed to just a copy and art team.

3. What a Statute Discussion looks and sounds like. I really enjoyed the talk on presenting by Matt MacDonald. It was both entertaining and educational. Sitting in on the statute discussions gave great insight into what juries are looking at when it comes to awards, the importance of a good case, and making sure your idea is something that will stand out in its category.

 

Celebrating and investing
in creativity