CELEBRATING AND INVESTING IN CREATIVITY
 

2018 Creative LIAisons

Rodrigo Dominguez

Creative
Cheil Spain
Madrid
, Spain

Comments

Three things I have learned from Creative LIAisons:

 

The most eye opening part of the creative LIAisons was to see how a category is judged, I didn’t imagine it worked like that and it was useful to know why some ideas make it through and some don’t.
 
After all the talks, you realize there are tones of different ways to speak and present to an audience that are effective. I really enjoyed Susan Credle and Pum Lefebure’s talks even though they were completely different.
 
The third thing I learned was that networking shouldn’t be a serious, forced, strategic way to meet people. It should come naturally, that’s why drinks are always part of it.

Celebrating and investing
in creativity