Attending Creative LIAisons was a once-in-a-career opportunity. Seriously! Getting to mingle with some of the industry greats was something that will definitely have an impact on my career in advertising. I also made friends from around the world that I plan to stay in contact with.
The entire week was filled with incredible talks, but two of my favorites were Susan Credle’s talk about being a generous leader in the industry along with Matt MacDonald’s talk about improving our presenting skills. Both of these talks gave me insights I immediately applied upon returning to work.
In addition to these talks, we had the opportunity to sit in on the Statue Discussions. Seeing some of the industry’s top work was inspiring, and listening to the smart and elevated discussions about each campaign gave me insights that will help better my future work. It was invaluable! I feel very fortunate to have been able to be a part of Creative LIAisons.