In short, I loved every minute of Creative LIAisons. But here’re a few longer notes on the LIA experience:
LIAisons was an incredible experience and I feel honored to have been selected to take part. The week was full of inspiration, new friends from around the globe, and beer. Too often in advertising, I think we second guess if what we do and the hours we commit are worth it, but to hear from so many inspiring industry vets and see work that is doing good or changing behaviors in the world was a much-needed kick in the pants to keep on fighting to make better work. We laughed, we cried laughing and we sweat out liquor, all in the name of learning what advertising can and should be like.
In short, I loved every minute of Creative LIAisons. But here’re a few longer notes on the LIA experience:
LIAisons was an incredible experience and I feel honored to have been selected to take part. The week was full of inspiration, new friends from around the globe, and beer. Too often in advertising, I think we second guess if what we do and the hours we commit are worth it, but to hear from so many inspiring industry vets and see work that is doing good or changing behaviors in the world was a much-needed kick in the pants to keep on fighting to make better work. We laughed, we cried laughing and we sweat out liquor, all in the name of learning what advertising can and should be like.