Matt MacDonald’s talk on presentation stays with me every time I walk into a room. Susan Credle taught me about the type of creative I want to become. Pum Lefebure was simply inspiring making you want to get back to your desk and make magic happen. And well, Lara Logan. I will never forget that speech and the energy in that room.
Being in the judging room, sitting in on Statue Discussions was the most valuable day of the program. I learned how Gold becomes a Grand Prix and what makes a convincing case study.
LIA is everything a young creative could ask for. I met friends for life, mentors, learned priceless advice and got an insight into the minds that form an award jury.
I don’t know when or what my next step in advertising will be, but when I’m ready I have a hunch that the connections I’ve made at LIA will help me get there.
To agencies this is one of the best things you can give your creatives. It fuels minds and motivates talent to dig even deeper, look at people in new ways with meaningful insights and make a name for themselves.