2019 Attendees

Christian Lotz

Art Director
, Germany


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I first heard about LIAisons 3 years ago when a colleague told me about “a meeting of creatives” in connection to LIA. Right away, I liked the thought of being able to observe the judging process.


2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

I expect to meet different kinds of creatives from all over the globe, see their creative approach, how they develop and judge ideas and get inspired. And hopefully, make connections that last longer than the time being in Vegas. Also, I have to play the slot machine just once.  


3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)

I would like to meet and speak with Judges in categories where I feel like I can learn the most, such as Tiffany Rolfe. And experienced creatives with an Art Direction background such as Bernardo Romero.