2019 Attendees

Anna Paine

Art Director
DDB Sydney
, Australia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
In all honesty, not a great deal. I worked with some creatives who participated a few years ago, so I heard about the talks, workshops and the occasional long lunch from them. But I didn’t know it was limited to 100 attendees or that I would have the opportunity to go behind the scenes and see the judging process. I’m thoroughly looking forward to that.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
Excited, terrified, honoured and privileged. All the typical things you feel when you’re about to step out of your comfort zone and embark on a journey with some of the brightest creative minds in the world. Also, incredibly lucky, which bodes well for being in Las Vegas.
3.    If you were to choose what the speakers present, what topics would you choose?
Given this is Las Vegas, if I could choose one topic, I’d love to hear the speakers’ perspectives on luck in advertising. While hard work and talent are obviously essential, just how much luck is involved in being successful?
Does it start from being lucky enough to get the opportunity brief? Then being lucky enough to have clients that buy it? Is there even luck involved in the judging room, as the process is quite subjective. Could having the right group of people in the room be the difference between winning an award or not?
Also, I would like to know what other young creatives answered to this question.