2019 Attendees

Lauren Riddoch

Senior Copywriter
DDB Chicago
, United States of America


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Prior to being chosen, I had never heard of the LIAisons program. After being selected, I reached out to a connection of mine, who I saw had attended last year. He spoke so highly of the program and all he learned from it, so I started doing more and more research and getting more and more excited about October; the thought of being in the room watching creative deliberation (from world renowned creatives, no less) is what young creative dreams are made of.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
I hope to really take advantage of the global element of this opportunity to understand the trends, concerns and perspective shifts in creative advertising beyond North America. I feel I have a good pulse on what goes on in the United States, but look forward to widening my understanding of strengths and variances across the globe.
3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)
Two members of the jury who I’d love to meet are Tiffany Rolfe and Fred Levron. I’d love to meet Tiffany Rolfe and hear about her decision to come back to advertising after 6 years at Co: Collective. I’d love to meet Levron and pick his brain about his career & getting a start so young.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I would love to interview Fred Levron. As a pioneer of the advertising digital age, he’s watched every twist and turn the industry has taken since the 90s; I’d love to pick his brain on learnings and predictions for the next few years. Not to mention, Levron was in a leadership role at such a young age (running a company at 22!). I’d like to ask him for any advice on navigating through age and leadership.