2019 Attendees

Rohan Vitus Fernandes

Innocean Worldwide Europe
, Germany


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I perceive LIA as a prestigious award show. It is only until recently that I got to know that LIA is different from other shows in that it invests back into young creatives, such as with this very event that I will be attending.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was delighted; an opportunity to sit in with the jury to observe Statue Discussions and see how they see things, is an enviable and rare learning opportunity for a creative.  
3.    When sitting in on statue discussion judging what do you hope to learn?
I hope to learn how they judge, what is their way of seeing, what according to them makes an idea good or not-so-good. This learning can go a long way, not only in advertising, but in the wider ambit of judging ideas generally, no matter where they may be.