2019 Attendees

Satoshi Ichishima

ADK Creative One
, Japan


After Creative LIAisons:


“How do we make brands strong? How do we come up with good ideas? How do we deliver the idea and convince the client? The seminars given by the first-class creatives were inspiring and filled with tips that I could use right away. It was also great knowing 100+ young creatives from all over the world. Exchanging different ideas with them gave some depth to my way of thinking. With all that I’ve learned, I want to create creative works that are meaningful and appropriate for the era we live in.”  


At LIAisons, creators from around the world form groups for collaborative workshops, attend presentations by legends of the creative industry, and observe the LIA judging process; it’s an intense program.    


Among the young creators in attendance I heard, “Someday, I want to become the kind of creator who can serve as a juror.” The program is not finished at the end of the week, the friendships continue.  


I am lucky to have the opportunity to participate in this rewarding program, unlike any other competition, and I savor the invaluable realization that I have friends and rivals around the world. I’d like to express my respect for the LIA staff members who organize LIAisons and I hope that they continue to offer this program far into the future.



What were some of the key learnings you got out of Creative LIAisons or the highlights of the program for you?


There are so many ways we can make brands strong and I should’ve known. However, I might have been thinking narrow since I used to start with the frames, not ideas. Creatives should think more freely, and not hesitate to create what some people might hate, if it is necessary. This whole experience pushed me to the next level.  


Are there any other programs like this that you have attended?


No, I have not. I really want to attend more of these kinds of programs. I have only attended a copywriting class in Japan.  


How valuable to you was sitting in on the LIA Statue Discussions?


It was great watching judges’ discussions over awards, because the whole process was fair and not biased. If the idea is strong and simple enough, the language and the cultural background do not matter. I feel I was encouraged to trust my gut again and create more creative works.


Before Creative LIAisons:


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I have a coworker who attended the LIA Creative LIAisons program last year. She told me that the program provides attendees with a variety of lessons and workshops to strengthen how to build methods to come up with ideas and broaden imaginations. One also gets a chance to talk with award-winning creative directors from all over the world and mingle with creative people of the same age group. I think it is a great opportunity for the young creatives like me to go up to the next level through seeing and understanding how to create creative works that can be effective and influential globally.


2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

I would very much like to know how to come up with creative ideas that can actually move people of different cultures and values. I also want to see how award-winning creative directors create their presentation decks and also how to do presentations. It would be great if I could learn how to persuade clients too.


3.    If you were to choose what the speakers present, what topics would you choose?

·    How to come up with creative ideas that can make great impacts on people regardless of their races, cultures, and values.

·    How to create creative presentations that can persuade clients.

·    How to strengthen copywriting skills.

·    How to make ideas simple and bold.

·    How to find insights of the target.

·    How to make creative campaigns that can actually win global awards.