2019 Attendees

Michelle Canning

Cummins and Partners
, Australia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I met a creative who attended in a previous year. The conversation went something like this:
“I just got back from a London awards show in Las Vegas.”
“I just got back from a London awards show in Las Vegas.”
“Sorry, but I thought you said you went to a London awards show in Las Vegas.”
“That is what I said. And I have to go now…”
So, yes, I’ve heard about it multiple times.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
Grateful and hungry to learn. It’s not everyday you’re served up a massive opportunity on a platter, and being chosen for LIAisons is like being served up creative opportunity canapés for days. I was also pleasantly surprised that my subtle hint of wearing a feather boa at work didn’t go unnoticed.
3.     If you were to choose what the speakers present, what topics would you choose?
Creative for creatives sake – A look at ‘great work’ vs ‘great work that works’ and how to turn the former into the later.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
If I were to awkwardly hang around the kitchen doors waiting to grab one particular creative canapé it would be Jureeporn Thaidumrong from GREYnJ United. Her folio is filled with society-changing work and she loves cats. Anything she says is going to be invaluable.