2019 Attendees

Guilherme Manzi

Art Director
FCB Brasil
Sao Paulo
, Brazil


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
The first time I heard about the LIAisons program was last year when a friend of mine participated. I knew of its existence, but not about the program in depth. I do know it is a great opportunity for meeting some of the greatest creatives in the world and learning from them, meeting new people, seeing fresh work and getting inspired.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
I expect to meet every kind of creative and learn about their realities in the creative industry. Realities that I am sure are different from mine. For the first time, I am going to experience a real festival judging and learn how it works. To see the jury working, hear their discussions and witnessing their criterion and social skills in action are some of the things I am excited to do. My idea is to have a great time during the program, increase my networking and have fun (and some drinks) with new friends.
3.    If you were to choose what the speakers present, what topics would you choose?
I believe that present advertising is totally mixed with the entertainment, arts and cultural industries. I would like to hear about the speakers’ references from these industries; about the different sources of inspiration they drink from.
4.    If you could choose any juror to interview for two minutes, who would it be?
I would like to interview Peter Alsante, from the TV/Cinema/Online Film Jury, because I really like BBDO New York’s work and, of course, his.