2019 Attendees

Sydnie Felton

Copywriter
VMLY&R
Kansas City

Comments

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I was familiar with the London International Awards, but I don’t know anyone who has participated in the Creative LIAisons program (apparently everyone I know who works in advertising is a slacker). That being said, I think it’s better in a way that I hadn’t heard a lot about this program: I can go into it with a totally open mind and no preconceptions, which makes it simultaneously more terrifying and exciting.

2. What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

I would like to meet awesome, inspiring people, see work that makes me so jealous I come back ready to kick major creative butt, get over my crippling fear of talking to strangers, and most importantly, do tons of stuff that makes my entire team back in Kansas City really, really, jealous.

3. If you were to choose what the speakers present, what topics would you choose?

• “So you don’t have a beard: Unfiltered words of wisdom from badass female creative leaders”

• “What am I doing here: Getting over imposter syndrome (or at least learning how to pretend better)” • “How to make work people fall head over heels, ‘marry me and have all my creative babies’, madly in love with”

4. If you could choose any juror to interview for two minutes, who would it be and why?

Kerstin Emhoff. I’ve always dreamed of one day being able to create branded content and entertainment that goes way beyond your average commercial or paid partnership, and I’d love to hear more about what that process looks like (although I think that would require a whole lot more than two minutes). Also, the women who have inspired me most thus far in my career have been producers or owners of production companies: they’ve all been such unapologetic, vibrant go getters. Nothing motivates me to keep pushing forward more than meeting women who make me say “I want to be like her when I grow up”.