2019 Attendees

Esha Tiwari

Copy Supervisor
Isobar India
, India


My time at LIA 2019 was an invaluable opportunity to me. Thoroughly loved the eye-opening and myth breaking sessions by an awesome line of speakers. The learnings from spending an entire day observing how the jury decides, seeing their thought processes and the dynamics of decision making is something we will carry with ourselves for our entire career. The workshops, especially the RARE leadership masterclass and Innervation Lab, were indispensable practical knowledge. My favorite part about the entire program was the ready accessibility to the creative maestros of the world, the moguls of creativity, be it during the program or at the after-party. It’s pure GOLD for any creative! Still hungover and it’s not the alcohol. Cheers to one of the best weeks ever! 
Before Creative LIAisons:
1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
The leadership at Isobar India introduced me to the program. Looking at the winning ideas of the past and the juries of LIA inspired me at once, but participating in the LIAisons program and getting a chance to watch the juries during deliberations will be an enriching experience.  
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
Absolutely thrilled! It’s an unbeatable opportunity to be with my creative idols in one room.  The chance to have a face-to-face discussion with some of the best creative talent in the world is completely overwhelming. I will be in the presence of the minds behind the work I have only read about and drawn inspiration from until now. I am also super excited to meet the other attendees and have a memorable time.  
3.    When sitting in on statue discussion judging what do you hope to learn?
I hope to learn eye for eye details. It is often the littlest details that make an idea from good to great. I am excited to see all the winning ideas and meet some of the creators in-person.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
Mark Tutssel – With 600 Cannes Lions to his name, if given an opportunity to commence a new award ceremony that can replace Cannes for creativity, what would it be and how different will it be?