2019 Attendees

Natasha Gething

Junior Creative Excellence Manager
McCann Worldgroup
, Canada


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I have heard many great things about this program! LIA is the only award show to do this kind of training in lieu of a ceremony and I think it’s a great way to give young creative people on site experience and exposure to some of the best in the business.    
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
I’m really looking forward to listening to the discussions that happen inside the jury room and the criteria the judges use to award different levels of metal. This will help my understanding with what components make a great campaign and, more specifically, what differentiates a Gold-level campaign from a Grand-level campaign.  
3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)
Mark Tutssel. He is an industry rockstar and worked on one of my favorite campaigns of all time - ‘Ostrich’ for Samsung.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I would love to interview Fred Levron. Him and Susan Credle have done a phenomenal job at FCB and are on a record-breaking winning streak right now. It would be great to hear more about the brains behind their blockbuster winner ‘The Whopper Detour’ and how they have achieved their success this year.