2019 Attendees

Kristen Scharf

Casanova McCann
Costa Mesa
, United States of America


After Creative LIAisons:
After attending both Cannes and LIA this year, the big difference I noticed was how much more accessible the judges were at LIA. Everyone we met was friendly and excited to chat with us young creatives throughout the week, letting us pick their brains and get to know them on a personal level. The talks were inspiring and entertaining, and I appreciated that they covered tons of different relevant topics. Observing the statue discussions was also an invaluable experience, as I got to hear the judges’ thoughts and questions about my own work. Thank you LIA!
Before Creative LIAisons:
1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Before being chosen I wasn’t too familiar with LIA, but I heard from my coworker who participated in Creative LIAisons that it’s a great learning environment with inspiring speakers, workshops, and judging sessions.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was very excited when I found out I was chosen for the LIAisons program. It will be an amazing opportunity to learn from and network with so many creative people, and I feel honored to attend!  
3.    When sitting in on statue discussion judging what do you hope to learn?
What does it take to win?! I’m really looking forward to witnessing the judging process and getting a glimpse inside the judges’ minds. I want to see what makes a piece stand out, and hopefully it will influence my own work in the future.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I’d interview Tiffany Rolfe, because I interned for her when I was first starting out in my career in New York. I look up to her as a female creative, and I’d love to hear about her journey in recent years and learn what it takes to become a leader in advertising.