2019 Attendees

Shirley Yushkov

, Canada


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Prior to being chosen, I knew nothing about the program.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
My first thought upon finding out was, “does Las Vegas have an In-N-Out burger?” Then I became really excited to find out that it does. Apart from that, I’m extremely thrilled to spend a week immersed in amazing creative work, to learn from some of the best creatives in the world and eat really great burgers.
3. When sitting in on statue discussion judging what do you hope to learn?
LIA stands for world class creativity. I hope to learn what differentiates the truly great ideas from millions of others. I look forward to listening to the judges debate the merits of ideas and the rationale that goes behind crowning a winner. Lastly, I want to see firsthand how the judges differentiate good from great and great from best in a show.
4. If you could choose any juror to interview for two minutes, who would it be and why?
There are so many great minds present, that it’s hard to pick just one. However, I want to learn from some of the amazing, talented women in the industry and hear how they got to where they are. Women such as, Tiffany Rolfe, Emma de La Fosse, and Judy John.