2019 Attendees

Lauren Haberfield

Art Director
, France


After Creative LIAisons:
There was a wide range of speakers from different areas, not just advertising agencies, which opened my eyes to different ways of thinking. Watching the juries deliberate was very educational and I took away a lot from it. I think this experience is completely unique to LIA and really was one of the highlights of the program. The talks themselves were very inspirational, from being more inspired in my art direction, to wanting to save the world, I left feeling motivated. There was a great mix of people from all over the world; meeting them was an inspiration in itself. The way the program was set up meant that we had access to talk to the jurors whenever we saw them. They were very open to us as well. There was enough time scheduled for lunch (very important ?)
Before Creative LIAisons:
1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
While I was well aware of LIA, I had never heard of the LIA Creative LIAisons program.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
Super pumped. It’s always nice to be recognized, but a quick ask-around made it clear this is so much more than a trip to Vegas. It’s an opportunity to become a better creative and a better person. I know from experience that being around talented creative minds from all over the world opens you up to so much more than just doing better work.  
3.    When sitting in on statue discussion judging what do you hope to learn?
I hope to learn different ways to dissect an idea, how to see value in it from different angles - whether that be sales focused, innovation or from an ethical point of view. I also would like to observe the different ways in which the jurors get their points of views across; how they make their points heard and understood in such an intense environment.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
Kerstin Emhoff: The lines of our industry are blurring and I believe one of the most interesting resulta of that is the shift from ‘advertising’ into ‘entertainment’. Kerstin is a co-founder and president of a company that is leading the way in its creative approach towards production, something I think is very intelligent but also ballsy. She has a social conscience (which I believe is the most important thing in our industry today) and I would love to learn more about ‘Pipelines’, the platform she is developing that strives for inclusion of minorities in the tech, production and creative industries.