2019 Attendees

Tsholofelo Masiye

Graphic Designer
FCB Joburg
, South Africa


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
The first time I heard of the LIA Creative LIAisons program it was my first year of interning at FCB Africa during the induction ceremony. Someone had shared the program and its offerings and how creative agencies including FCB Africa send peers to attend the awards and that it is a great way to learn more about the industry.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was shocked and excited at the same time as I never expected to be one of the chosen to participate in such a prestigious well-known global event in our industry. I feel very honored and am excited to participate in this exclusive program.
3.     If you were to choose what the speakers present, what topics would you choose?
One of the topics I would be interested in hearing about would be how much of an influence does modern design impact/ influence African design aesthetics and how we can better introduce design to the African continent.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I don’t have a specific juror I would like to interview, but I would like to interview all the female jurors to ger their perspective of more female leaders in their respective fields and within the creative industry as a whole as well as to hear some of the challenges they are currently facing.