2019 Attendees

Federico Mario Landajo

Art Director
Buenos Aires
, Argentina


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I knew about LIA and the awards, because of its fame and recognition in the “advertising community” and I knew about the program, because of the competition that is hosted every year here in Argentina by the Circulo de Creativos Argentinos, offering the chance to go to the festival. Beyond that I did some research about the program, but to be honest, prior to being chosen, I did not read in-depth about the program. Now I have.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I felt honored and of course happy. Not just because I was going to have the chance to attend the program, but because I felt that in some way my every day work was being rewarded. And not because I need to be rewarded for it, after all it’s what I love to do, so I don’t need anything else, but to be considered “worthy” of going there in the eyes of my Agency and LIA itself is really mind blowing. Long story short I felt happy and honored.
3.     If you were to choose what the speakers present, what topics would you choose?
If I could choose the topics I probably would not do it. I think that every speaker is going to talk about what they believe is important for us, the “young ones” to know or learn. And I think that they know more about that than me. However, if I have to choose, I think that hearing about the methods and processes in other agencies and among other cultures would be the most interesting.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I would choose Dominic Stallard, because he works in a place that has the most cultural differences from my own culture, so I would like to learn and hear more about those.