2019 Attendees

Lidia Bartroli i Mercader

Senior Copywriter
Dhélet VMLY&R
Buenos Aires
, Argentina


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
LIA is one of the most important festivals in our world of publicity and creativity and it is always good to know and be aware of the winning spots, what gets registered and see ideas from all around the world. As for the LIAisons program, I knew that it was a great opportunity for the new generations of creatives, but I didn't expect to get there. It will be great.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was excited and felt proud about my work. We can only achieve what we want by working, therefore I felt an injection of energy to go on working and a great thrill to go to Las Vegas and live the festival first hand.
3.    When sitting in on statue discussion judging what do you hope to learn?
I hope to learn about criteria. Which is one of the most important things in our job. I want to see how the panel elects and comments on each idea, see the jurors’ points of view, their roles, the difference between each category and the way of thinking in each country.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I'd like to speak with Leslie Sims and I'd like her to tell me how she views the women's impact on the industry. I’d also like to speak with Fred Levron. I'd like to have an informal chat with both of them and hear some anecdotes about their best ideas.