2019 Attendees

Victor Ferreira

Creative Art Director
Cheil Brazil
São Paulo
, Brazil


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Honestly, I heard about the program this year, because of Cheil. We spoke internally about whether I could participate or not. I found it very interesting the possibility to be in contact with great professionals who participate in the program and the focus on the development of creatives.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was really happy. Having your work recognized is what everyone strives to achieve when they join an agency. I am really grateful and happy with the opportunity and to see that my decisions are leading me to times like this.  
3.    When sitting in on statue discussion judging what do you hope to learn?
How the discussion happens, what are the criteria used, what makes a piece worth a prize... I definitely want to understand the reasoning behind it.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
This is hard to answer. I think Joel Simon, because I'm curious to talk about how creativity acts in other industries besides advertising.