2019 Attendees

Michelle Ann Edu

Associate Creative Director
BBDO Guerrero
Makati City
, Philippines


1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I know that the LIAsons is week-long workshop for junior creatives. It differs with the rest of the festivals since delegates are allowed to sit in on the judging during deliberations and learn up close with the panel.  
2. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I didn’t expect it since I wasn’t planning on joining. Up until now, I still need to wrap my head around the idea of going to Vegas. But I’m extremely grateful for the opportunity.
3. When sitting in on statue discussion judging what do you hope to learn?
I’m curious about what goes on behind awarding metals — the thought process and how the jury will nitpick entries. I’ll be on the lookout for trends as well.
4. If you could choose any juror to interview for two minutes, who would it be and why?
I’ll probably ask Mark Tutssel how they came up with Legalade. It’s illegally charming and funny.