2019 Attendees

CĂ©lestin Metens

Duval Guillaume
, Belgium


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Of course I knew about this famous LIA trophy that everyone confuses with the EuropaCorp logo, but I didn't really know anything about the Creative LIAisons program or what goes on during LIA.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I was initially very excited. This kind of experience is an opportunity to learn and question one’s own creative ambitions.
3.    If you were to choose what the speakers present, what topics would you choose?
I would like to understand how a jury judges an idea. This is essential. What is really important? The idea? The craft? Originality? Simplicity? Lunch? The comfort of the chair?
4.    If you could choose any juror to interview for two minutes, who would it be and why?
It's a bit like having to choose between Messi or Ronaldo. You know you'll be happy with your choice, but you also know you'll have regrets. I think I would choose someone whose culture is opposed to mine. It is always interesting to see how a culture influences our creation.