2019 Attendees

Hannah Lawson

, Australia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
To be honest, I wasn’t too familiar with the program prior to winning the AWARD School competition. However, like learning a new word, I now see LIAisons everywhere. The general consensus? It’s probably the coolest thing a young creative can do.
2. What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
As a fresh little copywriter I’m hoping that I can use LIAisons to sponge up all the amazing creative energy I’ll be surrounded by. This experience will be completely new to me, so I’m going to be full of curiosity and make the most of it. I’m also excited to hear a plethora of new perspectives about the future of not only our industry, but culture in general. How often do you get to be amongst the world’s best young creative minds? So, if you see the blonde Australian chatting to everyone with a giant smile on their face, that's probably me.  
3. Who from the LIA Juries would you most like to meet/speak with?
I don’t think there is any one particular person I want to speak to. I think the beauty of this week will be meeting people who I had no idea influenced my life through their work. However, I’m excited to meet all the boss female creatives killing it in leadership positions. Especially those who have started their own companies. These women are my heroes.
4. If you could choose any juror to interview for two minutes, who would it be and why?
It would probably be Kerstin Emhoff, the Co-Founder and President of PRETTYBIRD. Who I am as a creative extends far beyond the parameters of just Copywriting and Advertising. I love film and music, and ultimately how these two interweave to influence Pop Culture (Beyonce’s Formation video clip anyone?). PRETTYBIRD is a pioneer of everything I love about being a modern creative, and it was founded by a bad-ass boss woman. As IF I would pass up being able to talk with Kerstin.