2019 Attendees

Matthew Turnier

Senior Copywriter
FCB Chicago
, United States of America


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I had heard that it was an opportunity to not just meet some of the most celebrated minds in advertising, but also to hear different perspectives and observe the minds of the jurors as they discuss and debate the best ideas from our field.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
I expect to hear what our industry leaders’ thoughts are on the state of advertising; how big ideas are changing and what kinds of ideas are making the biggest impact.   I hope to leave inspired by both the people I get a chance to talk to and the thinking that I’m immersed in.
3.    If you were to choose what the speakers present, what topics would you choose?
I love hearing stories about how great ideas came to life and the backstory as to how they were sold, so I hope to hear some of that. I’m also interested in hearing opinions on where advertising can go as the industry evolves – including new platforms and ways for brands to become part of culture.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
Rob Doubal. His work for Xbox is the kind of thinking that I aspire to; things that are loved by industry insiders and real consumers, alike. I also think the ability to blend real business opportunity with creative is the bar for our industry.