2019 Attendees

Sergio Mantilla

Art Director
McCANN Bogotá
, Colombia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
A year ago, a great friend named Christian Mondragon told me about the experience he had when he attended the program in 2015 and I was really excited about the opportunity to be with the greatest creative minds in the world. I know it will be amazing and I will learn a lot professionally.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
I really want to learn from all the program attendees. It is a perfect opportunity to grow professionally and to gain a more global vision about advertising. It is also the perfect opportunity to meet the most important creatives in the world.
3.    If you were to choose what the speakers present, what topics would you choose?
Currently the digital world and new technologies are in a very big revolution that advances more and more. Also new trends and new consumer demands make advertising and creativity take a new approach and must adapt to new creative challenges. I would choose to hear about these two themes.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I would really like to interview all the members of each jury; they are all amazing! However, I love McCANN and would be honoured to speak with Rob Doubal CCO, McCann UK and Co-President McCann London.