2019 Attendees

Holly Henderson

Art Director
McCann London
, United Kingdom


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
I knew of the awards, but not a huge amount about the program. I’m fairly new to Adland and still learning the landscapes. McCann are big advocates of LIA and having received this question and done some extensive research, I’m really looking forward to having the opportunity to meet, learn and observe from some of the best in the industry so early on in my career.
2.    How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
I felt very excited and grateful; mainly to finally have all my curiosities about what happens behind the closed doors of judging answered. We’re always on the other end waiting nervously with bitten fingernails and wobbling knees for the verdict. So, I’m looking forward to hearing the conversations, debates and what they look for in great work.  
3.    When sitting in on statue discussion judging what do you hope to learn?
Other than to put an end to my nosiness, I’m hoping to learn more about the key factors and considerations that push work from being good to great. As well as finding out what the most common mistakes are, and also to see if Jeremy Craigen is telling the truth about it all kicking off between the judges.
4.    If you could choose any juror to interview for two minutes, who would it be and why?
I want to say my CCO, Rob Doubal, who’s currently sitting 100 meters away, because that would guarantee me brownie points. But in all seriousness, I would love to pick Leslie Sims’ brain. She has been recognised as one of the most creative women in advertising. It would be great to talk to her about her experiences and hear her views about how to maintain and navigate authenticity in an increasingly changing landscape.