As Director of Applied Technology at FINCH, Emad develops and curates technology solutions in both practical and creative capacities. The most renowned projects Emad has overseen during his time at FINCH is the development and creation of The Most Powerful Arm and 37 Degrees. The Most Powerful Arm utilised a petition-signing robot with the aim of raising awareness of Duchenne Muscular Dystrophy and was the first piece of Innovation to win a coveted D&AD Black Pencil (as well as Digital Gold at 2013 Spikes Asia and Gold at the 2013 IAB MIXX Awards). 37 Degrees was the creation of a bi-focal dual perspective system to allow viewers at home and in the cinema to choose which narrative they wanted to follow. The 37 Degrees innovation was part of Pedigrees Adoption Drive and, amongst multiple awards, won Gold at 2012 Cannes Lions.
During his time at FINCH, Emad has judged at Cannes, Spikes and AWARD and has presented at Cannes, Spikes, SXSW and SAWA. This success is all fuelled by Emad’s passion for the development and creation of great innovation. His team at FINCH has worked on many amazing projects including bringing a robot orchestra to life for Intel’s Intelligent Sounds campaign with award-winning recording artist, Flume. On top of this Emad has done great work for road safety campaigns including a project for the RAC, which saw him build an attention-powered car that slows when you’re not paying attention and a recreation of the Great Ocean Road in Unity 3d that turned the scenic drive into a skills tester for the Transport Accident Commission.
2014 was an action packed year for Tahtouh and culminated in his FINCH team developing the technology for Telstra’s Brilliant Connected Future campaign as well as designing and building installations for the communication giant's George St flagship store in Sydney’s CBD.