Maddie Raedts is Founder & CCO (Chief Creative) at IMA. She has been at the forefront of harnessing the power of the international bloggers and digital influencers since 2010, when she played a key role in the development of the fashion inspiration platform Fashiolista.com. Today, she leads a young, international team of 70+ people who are responsible for the way brands work with influencers across the globe.
As a CCO, Maddie is responsible for advising clients on strategy when working with influencers & talent, while always keeping the match of influencers and aesthetic quality of creative in mind. Throughout her career, she has secured many partnerships and developed concepts for leading brands including Tommy Hilfiger, Calvin Klein, Samsung, TomTom and Farfetch. Maddie was featured on Forbes’ 2017 30under30 Europe: Media list, alongside fellow IMA co-founder Emilie Tabor.