2021 Virtual Speakers and Webinars

Marty Martinez

Chief Creative Officer
Tank Worldwide

Date: 24th September 2021 08:30 EST USA
Topic: The Emotional Narrative of Healthcare Advertising
Validated by science and surrounded by restrictions, the creative spirit of communicating has never been so relevant. Keeping the core of an idea intact is no easy task, but we should never underestimate the moving and disrupting power of a good idea. The reality of today has brought the subject of health to our daily lives. We no longer think of health as a discourse that is relevant only when we need it, but one that we don't want to loose. This session will tackle how an emotional narrative has relevance and longevity that leads to behavior change.

About Marty:
Marty Martinez, Chief Creative Officer of Tank Worldwide, is responsible for ensuring the highest level of creative excellence across multiple offices. He is based at the Tank Worldwide headquarters in Montreal.
Under his creative leadership, the Tank Worldwide Creative team has seen significant growth. His leadership style is one that emphasizes the importance of collaboration and innovation to get to the big ideas.
Marty’s career began over 20 years ago. During this time, his work and  creativity has been acknowledged with many of the industry’s top awards.  Over the years, Marty has steered countless campaigns for both pharmaceutical  and consumer brands. He has also held leadership positions at some of the best agencies in the country: Publicis, Sudler & Hennessy and Ogilvy CommonHealth.
Marty has sat on multiple juries including the LIA inaugural Pharma jury, The Global Awards, The Marketing Awards, the MM&M Awards, The Rx Awards and The One Show.  His passion for advertising, team building capacity and creative vision is what drives him and makes him a leader in his field.