2021 Virtual Speakers and Webinars

Date: 30th September 2021 09:30 EST USA 

 

Topic: Packaging that Sells

 

Packaging is a brand's 24/7 salesperson. It needs to quickly tell the consumer everything, without saying anything. Over the past 10 years at ROOK/NYC, we've developed creative packaging solutions for our clients that build brand equity, brand awareness and drive sales.

 

 

 

Mark is the Founder and Creative Partner of ROOK/NYC - an independent, full-service creative agency based in New York City that specializes in branding, packaging design and creative production; and Founder & Partner of R/Co Ventures - a venture group established to invest in CPG companies that require expert brand and capital partnership.

 

Mark is deeply passionate about partnering with and investing in CPG brands and their founders to effectively communicate their unique core purpose, vision and value proposition through strategic thinking and disruptive creative that drives growth. It's through this vision of building true partnership that he has been approached to co-found and co-create a number of brands including Avuá Cachaça, a hand-crafted, single sourced Brazilian rum, Love Corn, a premium non-GMO crunchy corn snack, and Culture POP Soda, a probiotic low-sugar soda with unique flavor profiles.

 

Mark has nearly 20 years of experience in the creative industry, both in London and New York. Prior to founding ROOK, his roles included Creative Director at Sundial Brands / Unilever, Creative Director at Pearlfisher New York, Design Director at The Brand Union (Superunion) and Designer at Pearlfisher London.