2022 Virtual and On-site Creative LIAisons Speakers

Laura Florence

Executive Creative Director
Havas Health & You
Sao Paulo

Date: 1st October 2022, On-Site Creative LIAisons Speaker Series

Topic: Health & Pharma Panel Discussion with Tim Hawkey, Laura Florence and Collette Douaihy
TBD
 
 
About Laura:
 
Laura is the ECD of Havas Health & You Brazil, with more than 25 years of experience working for Brazilian branches of worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, Mastercard, Sanofi, Merck, Janssen, Coca Cola, Heineken, Jeep, among others. 
 
She has a robust track experience conceptualizing online and offline campaigns, an in- depth understanding of technology, data-driven marketing, and healthcare DTC/HCP. Proven to be highly creative within those regulations. 
 
She has a potent mix of creativity and operations, proven ability to lead an office and expand company offer. Over the past seven years, she held leadership positions leading teams, reformulating processes. A natural team leader and an influential mentor, she can understand and read others' strengths to improve their ideas without territoriality. 
 
Laura's also a writer an award-winning creative recognized on several national and international awards. The most recent was the Cannes Lions, which made Havas Health and You the most awarded health agency in Latin America. In her time, she is a podcaster, a runner, an amateur chef, an international speaker, and mother. Finally, Laura is a feminist activist member of the Advertising Week D&I Council and the proud co-founder of MORE GRLS, a social impact startup, the most significant female creative platform in Brazil, providing tools and support for transforming the Industry. Every time she can, she will fight for a more diverse and inspiring work environment.