2022 Onsite Creative LIAisons Panels & Speakers

Laura Florence

Executive Creative Director
Havas Health & You
São Paulo

Topic: Health & Pharma Panel Discussion with Tim Hawkey, Laura Florence and Collette Douaihy
About Laura:
Laura is the Executive Creative Director of Havas Health & You Brazil, with more than 25 years of experience working for Brazilian branches of worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, Mastercard, Sanofi, Merck, Janssen, Coca Cola, Heineken, Jeep, among others. 
She has a robust track experience conceptualizing online and offline campaigns, an in-depth understanding of technology, data-driven marketing, and healthcare DTC/HCP. Proven to be highly creative within those regulations. 
She has a potent mix of creativity and operations, proven ability to lead an office and expand company offer. Over the past seven years, she held leadership positions leading teams, reformulating processes. A natural team leader and an influential mentor, she can understand and read others' strengths to improve their ideas without territoriality. 
Laura's also a writer an award-winning creative recognized on several national and international awards. The most recent was the Cannes Lions, which made Havas Health and You the most awarded health agency in Latin America. In her time, she is a podcaster, a runner, an amateur chef, an international speaker, and mother. Finally, Laura is a feminist activist member of the Advertising Week DE&I Council and the proud co-founder of MORE GRLS, a social impact startup, the most significant female creative platform in Brazil, providing tools and support for transforming the Industry. Every time she can, she will fight for a more diverse and inspiring work environment.