2022 Onsite Creative LIAisons Panels & Speakers

Lewis Tutssel

Head of EMEA Gaming
Meta Creative Shop

Topic: Creativity In The Metaverse and Evolution Panel Discussion with Ronald Ng, Kaleeta McDade, Dave Rolfe, Wesley ter Haar, Lewis Tutssel and Jia Zheng
About Lewis:
Lewis is a new breed of creative and a true left-brain right-brain thinker. On the right side, he is an award winning creative, building best-in-class work for some of the world’s most valuable global brands. On the left side he is a literal student of human behaviour, with a Masters in Behavioural Economics. If data is the new oil, then Lewis is the refiner, combining creativity and strategic nous to merge the realms of ideas and business.  
In his current role as Head of EMEA Gaming at Meta Creative Shop, Lewis partners with the industry’s largest and most dynamic Gaming clients to develop integrated creative strategies that drive growth and platform innovation. Lewis is a firm believer in ‘The Culture of Play’, the idea that gaming is not just an industry, but a deep-routed human behaviour that any brand can tap into to develop world-class ideas.
In his time at Meta Lewis was the founder of both the Gaming and Small Business creative teams. Under Lewis’ leadership they have grown from small practices into global teams that have become pivotal to the business. 
Lewis has spoken, judged, and won awards at some of the most notable shows in the industry including Cannes Lions, The One Show, LIA, Club de Creativos, SXSW and the ANDY Awards.