2022 Onsite Creative LIAisons Panels & Speakers

Jia Zheng

VP Creative Strategy
Activision Blizzard
Los Angeles

Topic: Creativity In The Metaverse and Evolution Panel Discussion with Ronald Ng, Kaleeta McDade, Dave Rolfe, Wesley ter Haar, Lewis Tutssel and Jia Zheng
About Jia:
Born and raised in Shanghai, Jia spent her adolescence refining two unique skills: learning what makes a perfect soup dumpling and finding internet cafes outside her parents’ daily route where she could safely play Starcraft. 
Over the last decade, Jia specialized in global tech, innovation, and gaming. She has a firm grasp of Asian and Western markets and has led the development of multiple award-winning campaigns in the gaming space, with awards including Cannes Lions, D&AD, Effie Awards, Clio, and Webby Awards.
Jia now spends her workdays dreaming up strategic partnerships and activations for some of the world’s biggest gaming franchises and spends her night gaming or searching for a new spy show to watch.