2023 Creative LIAisons Onsite Panels & Speakers

Guan Hin Tay

Creative Chairman

In today's world, as generative AI threatens the essence of human creativity, we find ourselves at a crucial juncture. Despite its vast capabilities, AI often churns out content that feels detached, biased or fails to resonate in a manner that genuinely connects with us.

This underscores the irreplaceable magic of human intuition and touch.  

Enter "Collide" – a deep dive into the idea that conflict, although feared by many, is the real crucible of innovation and creativity.

Throughout history, many conflicts have catalysed profound discoveries and revolutionary ideas. This session aims to shatter such misconceptions. We'll delve into the heart of creative conflict, exploring its origins, significance, and dynamics.

Brace yourself for a transformative journey, learning to channel the raw energy of conflict into groundbreaking idea generation. While this process can be chaotic and risky, it promises a thrilling adventure.

Discover strategies that propel your thoughts into collision and create platforms for mingling diverse ideas.

Armed with insights from experts and practical tools, you'll become adept at intertwining ideas while preserving that invaluable human touch.

By the end, you'll be primed to harness the power of conflict, crafting harmonious symphonies of innovation. Welcome to "Collide", where conflict and creativity converge.

About Guan:
Tay Guan Hin is the Creative Chairman of BBDO Singapore. He is a profound alchemist of creative success in a team working at the most creative agency worldwide networks, like JWT, Grey, Saatchi & Saatchi and Leo Burnett.
Guan's role continues to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference: for Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solving complex business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas staying true to the brand's DNA.
Besides serving as the first Asian Cannes Lion Jury President, he currently sits on The One Club International Board of Directors.
A charismatic speaker, he gets invited regularly to judge and deliver keynotes at LIA, Tech Week, D&AD, Digital Content Marketing Summit, Adfest, Spikes Asia, including the E-Commerce Expo. As newly appointed President of the Asia Professional Speakers Association, he uplifts the speaking community by creating innovative programs and events.

From ‘COLLIDE’ Talk:
Here are my three tips to embrace collision: 
Firstly, collide familiar elements to create something unfamiliar. 
Secondly, employ head-on collisions to shatter conventions. 
And thirdly, recognize that collisions serve as catalysts that ignite bold changes. Collisions lead to invention.
The emotive stories in your brain? AI cannot replicate that. Take a step back and harness the power of human intelligence. The best part is it’s free.