Executive Creative Director
Pereira O’Dell
New York
Topic: Why Do Creatives Have the Best Job in the World?
If you think advertising is all about working after hours or weekends, think again. In this chat, Till Diestel – Chief Creative Officer at Serviceplan – and Juliana Constantino – ECD at Pereira O’Dell – will dive into why being a creative in advertising is seriously the coolest job out there. From blending art and storytelling to shaping culture and solving big challenges, this panel will explore how creatives bring ideas to life. Expect the good, the bad and the funny behind-the-scenes stories of your favorite campaigns.
About Juliana:
Prior to joining Pereira O'Dell in 2023, Constantino spent over eight years at Meta, leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for innovative products within Instagram, tasked with driving engagement and excitement for new products including Reels, Stories, and IGTV. She played a pivotal creative role in connecting brands with Creators, generating ideas and content to introduce the new platform tools for the first time. Her work has won over 20 international creative awards at Cannes Lions, One Show, and the CLIO Awards. She was formally recognized as Digital Communication Professional of the Year by the Brazilian Advertising Association and Professional of the Year for Brand content at the Share Award.
Topic: Why Do Creatives Have the Best Job in the World?
If you think advertising is all about working after hours or weekends, think again. In this chat, Till Diestel – Chief Creative Officer at Serviceplan – and Juliana Constantino – ECD at Pereira O’Dell – will dive into why being a creative in advertising is seriously the coolest job out there. From blending art and storytelling to shaping culture and solving big challenges, this panel will explore how creatives bring ideas to life. Expect the good, the bad and the funny behind-the-scenes stories of your favorite campaigns.
About Juliana:
Prior to joining Pereira O'Dell in 2023, Constantino spent over eight years at Meta, leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for innovative products within Instagram, tasked with driving engagement and excitement for new products including Reels, Stories, and IGTV. She played a pivotal creative role in connecting brands with Creators, generating ideas and content to introduce the new platform tools for the first time. Her work has won over 20 international creative awards at Cannes Lions, One Show, and the CLIO Awards. She was formally recognized as Digital Communication Professional of the Year by the Brazilian Advertising Association and Professional of the Year for Brand content at the Share Award.