Global Chief Creative Officer / President Creative
Cheil Worldwide
London
Topic: Off-Site Creative Experience
Today’s creatives have grown up inside the box of technology; on computers, on-line, on mobile, on games and on social. This year, I’ll be taking the LIA Creative LIAisons participants off-site and outside, to experience creativity and inspiration beyond the screen; revealing how brands are not what people think.
About Malcolm:
Recognised by Ad Age as one of the ‘World’s Top 10 Digital Minds’, Malcolm has led Saatchi&Saatchi, Ogilvy, SapientNitro and Cheil WW to multiple creative Agency of the Year titles.
Passionate about redefining how brands connect with consumers, Malcolm has built and led teams responsible for acclaimed firsts including Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty, British Airways’ Johnny Foreigner campaign as well as numerous ground-breaking Samsung campaigns from #BeFearless and #BlindCap to #VerticalGig and AI-powered #Unfear.
Since joining Cheil WW as Global Chief Creative Officer in 2015, Malcolm’s creative leadership has established Cheil as one of the world’s leading creative networks; winning Asia Network of the Year along with multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea and further afield; Spain, Russia and Romania.
A champion of creative ideas that unlock positive change in the world, above all, Malcolm believes creative ideas that move people, move business.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ’s World Class New Zealander award, Malcolm’s home is London where he is a Patron of The Royal Academy of Arts, sits on the advisory Board of WARC, is a trustee of D&AD and Member of the Academy of Digital Arts & Sciences.
"If the Creative LIAisons field trip contributes to just one Creative LIAisons participant coming up with the next Campaign For Real Beauty, Just Do It or Liquid Death, it will not only help build the next billion dollar business, it will have changed the way we unlock the minds of the next generation of creative leaders."
About Malcolm:
Passionate about redefining how brands connect with consumers, Malcolm has built and led teams responsible for acclaimed firsts including Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty, British Airways’ Johnny Foreigner campaign as well as numerous ground-breaking Samsung campaigns from #BeFearless and #BlindCap to #VerticalGig and AI-powered #Unfear.
Since joining Cheil WW as Global Chief Creative Officer in 2015, Malcolm’s creative leadership has established Cheil as one of the world’s leading creative networks; winning Asia Network of the Year along with multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea and further afield; Spain, Russia and Romania.
A champion of creative ideas that unlock positive change in the world, above all, Malcolm believes creative ideas that move people, move business.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ’s World Class New Zealander award, Malcolm’s home is London where he is a Patron of The Royal Academy of Arts, sits on the advisory Board of WARC, is a trustee of D&AD and Member of the Academy of Digital Arts & Sciences.