Founder & Managing Director
Jung von Matt NERD
Hamburg
Topic: The Power of NERD, Gaming & Fandom Culture: How Brands can become more relevant than ever.
Harry Potter, GOT, Star Wars, Spider-Man, Super Mario, One-Piece and even Pikachu! What used to be geeky is now cool. But how did these subcultures become mainstream? How big is the market exactly? What are the psychological reasons for this? And most importantly: how can you as a creative, agency or brand be part of it?
This keynote will take you on a journey from the very first comic conventions to a multi-billion dollar market!
We will look into numbers, but also fun stories and fun cases.
About Toan:
Toan Nguyen is founder of Jung von Matt NERD: Europe's very first dedicated marketing agency for gaming, anime, sci-fi, hero- and fandom culture.
He is also youngest partner of Jung von Matt holding and Co-founder of Eintracht Spandau, one of Germany's most successful League of Legends teams.
Toan has advised various blue-chips on their entry into gaming culture such as Mercedes-Benz, BMW, McDonald’s or Pringles.
Toan has been named "Top 40 under 40" in business, "Top 100" in fashion, “Top 100” in economy and "Top 5" in marketing.
He was also awarded as "MANAGER OF THE YEAR" by the Rolemodels award show. And he was also a jury member on the following shows: ADC Global, Cannes Lions as well as the Young Lions, Crunchyroll Awards and the Clios.
Nguyen studied in Maastricht, Singapore and Rotterdam.
He is a lecturer and author of various studies, publications and books.
Topic: The Power of NERD, Gaming & Fandom Culture: How Brands can become more relevant than ever.
Harry Potter, GOT, Star Wars, Spider-Man, Super Mario, One-Piece and even Pikachu! What used to be geeky is now cool. But how did these subcultures become mainstream? How big is the market exactly? What are the psychological reasons for this? And most importantly: how can you as a creative, agency or brand be part of it?
This keynote will take you on a journey from the very first comic conventions to a multi-billion dollar market!
We will look into numbers, but also fun stories and fun cases.
About Toan:
Toan has been named "Top 40 under 40" in business, "Top 100" in fashion, “Top 100” in economy and "Top 5" in marketing.