Topic: Creative Strategy & Transformative Business Impact Panel
Creating the Conditions for Creativity to Thrive: For individuals, teams, organizations big and small, near and far. The way that we all do that starts with strategy. Both strategy for the work we do with clients and strategy for how we can/should intentionally design those conditions for ourselves and our teams. This talk will help you understand the role of strategy to unleash creativity in your work and on your own leadership journeys.
About Suzanne:
Suzanne is the founder of Powers Creativity, a company dedicated to helping organizations and people unleash creativity to drive business impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa, State Street and beyond.
Most recently, Suzanne spent the last ten years transforming McCann Worldgroup into a global strategic and creative powerhouse working across all agencies, geographies, and brands. She held a variety of roles across the company from Global Chief Strategy Officer, to Global President, to Global Chief Product Officer, to Chair of FutureBrand.
Suzanne was named "2019 Chief Strategy Officer of the Year" and during her tenure, the network won global “Agency of the Year” recognitions from Fast Company, Cannes, the Effies, WARC, Clio, and many others. She’s a Board Member for Effie and Clio, has chaired the APG for the 4A’s, and is a powerful keynote speaker and frequent mentor and awards Jury Chair. She was awarded by She Runs It / Advertising Women of NY as a “Catalyst of Innovation.”
Prior to McCann Worldgroup, Suzanne served as Global Chief Strategy Officer at Crispin Porter + Bogusky and TBWA, two of the world’s most creative shops in the advertising industry.
"I loved having the Creative LIAisons observe the LIA statue discussions. Their insightful questions provided fresh perspectives. This aspect of the program truly sets LIA apart, emphasizing the importance of educating the next generation; a critical investment in our industry’s future."
Topic: Creative Strategy & Transformative Business Impact Panel
Creating the Conditions for Creativity to Thrive: For individuals, teams, organizations big and small, near and far. The way that we all do that starts with strategy. Both strategy for the work we do with clients and strategy for how we can/should intentionally design those conditions for ourselves and our teams. This talk will help you understand the role of strategy to unleash creativity in your work and on your own leadership journeys.
About Suzanne:
Suzanne is the founder of Powers Creativity, a company dedicated to helping organizations and people unleash creativity to drive business impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa, State Street and beyond.
Most recently, Suzanne spent the last ten years transforming McCann Worldgroup into a global strategic and creative powerhouse working across all agencies, geographies, and brands. She held a variety of roles across the company from Global Chief Strategy Officer, to Global President, to Global Chief Product Officer, to Chair of FutureBrand.
Suzanne was named "2019 Chief Strategy Officer of the Year" and during her tenure, the network won global “Agency of the Year” recognitions from Fast Company, Cannes, the Effies, WARC, Clio, and many others. She’s a Board Member for Effie and Clio, has chaired the APG for the 4A’s, and is a powerful keynote speaker and frequent mentor and awards Jury Chair. She was awarded by She Runs It / Advertising Women of NY as a “Catalyst of Innovation.”
Prior to McCann Worldgroup, Suzanne served as Global Chief Strategy Officer at Crispin Porter + Bogusky and TBWA, two of the world’s most creative shops in the advertising industry.