2024 Creative LIAisons Onsite Panels & Speakers

Adam Ferrier

Chief Thinker / Founder
Thinkerbell
Melbourne

Topic: Creative Strategy & Transformative Business Impact Panel

Creating the Conditions for Creativity to Thrive: For individuals, teams, organizations big and small, near and far. The way that we all do that starts with strategy. Both strategy for the work we do with clients and strategy for how we can/should intentionally design those conditions for ourselves and our teams. This talk will help you understand the role of strategy to unleash creativity in your work and on your own leadership journeys.

About Adam:

Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell – where they practice ‘measured magic’ – bringing together marketing, science and hardcore creativity. After just 3 years, Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year – the first time one agency has won all three awards. It’s currently Campaign Brief and AMI 2023 agency of the year too.

In other news, Adam is also the author of two books “The Advertising Effect” (Oxford), and ‘Stop Listening to the Customer’ (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise, The Project and Gruen.