2024 Creative LIAisons Onsite Panels & Speakers

Jonathan Isaacs

Global Chief Creative Officer
TBWA\Health Collective
New York

Topic: The Health & Wellness of Brand Purpose 

Join our dynamic panel as they dive into the state of creative excellence in Health and Wellness advertising: specifically why pure innovation and social purpose seem to rule award shows, while branded work is suspiciously sparse. We’ll explore what makes work stand out from the crowd and whether pure creativity or creative effectiveness is more important in achieving award-winning campaigns. You will also discover strategies to inspire clients, brands and yourselves as up-and-coming creatives. Don’t miss this opportunity to hear from the industry leaders shaping the future of branded creativity!

About Jonathan:

As CCO, Jonathan is an agitator—challenging the orthodoxies that litter the health & wellness landscape. Clients ask Jonathan for "an Apple,” ”a Gatorade,” "an Airbnb,” so he spends every waking moment pushing their brands to bigger, more influential, more disruptive places.

Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.

A born and bred New Yorker, Jonathan lives in Chelsea with his wife his Katie, their children Joshua, Zoe, and Dean and their Siberian forest cat Wink (Martindale).