Join our dynamic panel as they dive into the state of creative excellence in Health and Wellness advertising: specifically why pure innovation and social purpose seem to rule award shows, while branded work is suspiciously sparse. We’ll explore what makes work stand out from the crowd and whether pure creativity or creative effectiveness is more important in achieving award-winning campaigns. You will also discover strategies to inspire clients, brands and yourselves as up-and-coming creatives. Don’t miss this opportunity to hear from the industry leaders shaping the future of branded creativity!
About Susan:
As a member of the EVERSANA INTOUCH Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.
With more than 20 years of experience in healthcare, marketing, and the digital space, Susan offers a fresh, relevant perspective, inspiring teams to deliver highly-effective creative for US and global brands, and for healthcare professional and consumer audiences.
Her healthcare background includes launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. Her work includes campaigns for Ozempic, Rybelsus, Entyvio, EpiPen, Pradaxa, and Novartis Animal Health, to name a few.
She is proud of recent work including the Gold Cannes Lions-winning “Inequality you Can’t Ignore” campaign, award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque for Psoriasis” Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.
Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.
Topic: The Health & Wellness of Brand Purpose
Join our dynamic panel as they dive into the state of creative excellence in Health and Wellness advertising: specifically why pure innovation and social purpose seem to rule award shows, while branded work is suspiciously sparse. We’ll explore what makes work stand out from the crowd and whether pure creativity or creative effectiveness is more important in achieving award-winning campaigns. You will also discover strategies to inspire clients, brands and yourselves as up-and-coming creatives. Don’t miss this opportunity to hear from the industry leaders shaping the future of branded creativity!
About Susan:
As a member of the EVERSANA INTOUCH Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.
With more than 20 years of experience in healthcare, marketing, and the digital space, Susan offers a fresh, relevant perspective, inspiring teams to deliver highly-effective creative for US and global brands, and for healthcare professional and consumer audiences.
Her healthcare background includes launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. Her work includes campaigns for Ozempic, Rybelsus, Entyvio, EpiPen, Pradaxa, and Novartis Animal Health, to name a few.
She is proud of recent work including the Gold Cannes Lions-winning “Inequality you Can’t Ignore” campaign, award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque for Psoriasis” Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.
Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.