2024 Creative LIAisons Onsite Panels & Speakers

Tom Richards

Co Global Chief Creative Officer
21GRAMS
New York

Topic: The Health & Wellness of Brand Purpose 

Join our dynamic panel as they dive into the state of creative excellence in Health and Wellness advertising: specifically why pure innovation and social purpose seem to rule award shows, while branded work is suspiciously sparse. We’ll explore what makes work stand out from the crowd and whether pure creativity or creative effectiveness is more important in achieving award-winning campaigns. You will also discover strategies to inspire clients, brands and yourselves as up-and-coming creatives. Don’t miss this opportunity to hear from the industry leaders shaping the future of branded creativity!

About Tom:

Tom hates writing in the third person, so he brought in some friends to help him.
His Mum said she was very proud of him, even though she’s not sure what he does.
His wife, well she never sees him.
His kids deny they’re his harshest critics (but they are).
His clients speak very highly of his advertising brain.
His colleagues mention it’s a joy to work alongside him and share awards stages with him.
His previous agency said they were very happy to be Healthcare Agency of The Year.
21GRAMS confirm he helps put soul into their creative, but they often don’t understand his British accent.
The people his work has touched would no doubt say the kindest things if they weren’t out there enjoying life.
And Awards juries keep inviting him back, which seems to speak volumes.