2024 Creative LIAisons Onsite Panels & Speakers

Jennifer van Dijk

CEO
Superplastic
Los Angeles

Topic: 'Create and Make' Full Day Workshop in Partnership with BMF, Superplastic and TikTok

During this full day workshop, attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury.

About Jennifer:
 
Experienced Leader of Next Generation Entertainment and Sports Businesses.
 
Jennifer van Dijk is Chief Executive Officer of Superplastic, a character driven, animated intellectual property company that creates and owns a universe of characters that have over 23 million social followers and are monetized across digital media, television, immersive physical locations, collectible toys, merchandise, and an array of platforms. This role is an example of the kind of next generation entertainment business where van Dijk thrives – mixing content to drive commerce, built around highly lovable IP and the ability to create a runway of new revenue opportunities.
 
Jennifer has been a leader at several organizations that have given her the experience and skills to be successful.  Prior to joining Superplastic, she was President at Dapper Labs North America where she oversaw the strategy and execution of major licensing partnerships that help create global collectible marketplaces including NBA Top Shot, NFL All Day and more.  
 
Prior to joining Dapper, van Dijk was Chief Executive Officer of Hoonigan, an automotive lifestyle and content company found by legendary rally race driver and automotive film pioneer, Ken Block. Hoonigan uniquely sits at the intersection of car culture, digital content and lifestyle apparel and is world renown for the Gymkhana film series on YouTube. Jennifer joined the company in November 2020, established a new leadership culture and lead the company through a successful merger with a leading automotive aftermarket manufacturer.
 
Before joining Hoonigan, van Dijk served as Executive Vice President of Digital and Content Partnerships at Wasserman, where she created and lead Athlete Exchange, the influencer marketing business for Wasserman athletes. van Dijk returned to Wasserman to lead the digital revenue strategy for talent in 2018 following a two-year role as Chief Strategy Officer for the LA Clippers. 
 
van Dijk has curated her skills over her career to benefit sports rights holders, brands and platforms by creating innovative, technology driven partnerships that enhance fan engagement and drive results.  With the LA Clippers, van Dijk led the corporate partnerships sales team through the jersey patch sales process, culminating in a one of a kind partnership with Bumble, a woman led dating and networking platform. She was also in charge of developing the initial business strategy and product offering for the team’s digital OTT service, now called Clippers Court Vision. 
 
Prior to her role with the Clippers, van Dijk served as Vice President, Team Marketing 
& Business Operations at the NBA. In this role, she was responsible for the development of best practices and toolkits for all 30 NBA teams in the areas of sponsorship and digital content.  Her work in these areas has reshaped how teams plan, value and sell digital content and audiences.   
 
During van Dijk’s first stint at Wasserman, she served as Senior Vice President, Digital, leading a team of executives and staff to define and drive the agency proposition across digital sports content and services. Prior to Wasserman, van Dijk spent nine years at IMG, where she created digital media business models that enhanced existing IMG businesses and defined new areas of opportunity for the agency.  
 
van Dijk holds a B.A. in political science from Mount Holyoke College in Massachusetts.  She is an avid golfer, active in Young Presidents Organization (YPO) and resides in Los Angeles.