2024 Creative LIAisons Onsite Panels & Speakers

Till Diestel

Managing Director/Chief Creative Officer
Serviceplan Germany
Munich

Topic: Why Do Creatives Have the Best Job in the World?

If you think advertising is all about working after hours or weekends, think again. In this chat, Till Diestel – Chief Creative Officer at Serviceplan – and Juliana Constantino – ECD at Pereira O’Dell – will dive into why being a creative in advertising is seriously the coolest job out there. From blending art and storytelling to shaping culture and solving big challenges, this panel will explore how creatives bring ideas to life. Expect the good, the bad and the funny behind-the-scenes stories of your favorite campaigns.
 
About Till:
 
Till started as new Chief Creative Officer Serviceplan Germany on 1st June 2022. He worked for Serviceplan in Hamburg from 2006 to 2014 – reaching the level of Executive Creative Director during his time there.
 
He then moved to adam&eveDDB in London, one of the most renowned international creative agencies, where he developed prominent campaigns such as H&M Come Together, the John Lewis Christmas campaign, the Skittles Romance Super Bowl ad or the Marmite Gen Project.
 
In 2018, after three years in London, Diestel joined BBDO Berlin as a Managing Director. In 2019, he was appointed Chief Creative Officer of BBDO Group Germany, a role which involved responsibility for the entire creative output of BBDO Group Germany for clients including WhatsApp, WWF and Ford, and led BBDO to the top of the creative rankings in Germany for the first time.
 
Convinced that advertising should be a part of popular culture, Till has won over 1,000 creative awards in total, including several Grand Prix at LIA, Eurobest and Cannes Lions.