2025 Creative LIAisons Onsite Panels & Speakers
Chris Smith
Principle and Chief Creative Officer
Plot Twist Creativity
Dallas
Creative LIAisons Moderator
Topic: Humor in Advertising
About Chris:
Christopher Smith is the Chief Creative Officer of Dallas advertising agency Plot Twist Creativity, which he co-founded in 2021. The agency’s clients include H-E-B, Central Market, The Children’s Health Foundation of Dallas and the affiliated hospital system, the Alamo Trust, and many more. A 30-year veteran of advertising, he previously spent 22 years at The Richards Group, where he did award-winning creative work on Motel 6, Famous Footwear, Red Lobster, Amstel Light, and dozens more. A frequent advertising judge, lecturer, and educator, Chris also moonlights as an improv and standup comedian and emcee. He serves on the board of the anti-bullying nonprofit Ripplemaker Foundation, has co-authored three books of trivia, and is a two-time Jeopardy! champion. He is also an avid cook, unrepentant metalhead, voracious reader, and passionate collector of brown liquors and complex board games. A graduate of Penn State, he is a father of three and husband of one.