Tara McKenty
Executive Creative Director AU/NZ
AKQA
Sydney
Topic:Create for all of us with Westfield X Disney
A workshop about the diversity of perspectives of the LIAisons attendees contributing to get to relevant and insightful work for the cross-section of society that enjoy both of these brands.
About Tara:
Tara has spent over 18 years working in the creative industries across the APAC region, including at creative agencies, TBWA, Saatchi & Saatchi, BMF, and spent a decade pretending to be a Tech-bro working as head of Creative for Google APAC, leading a lot of Google’s sport innovation. Tara now finds herself in the halls of AKQA, a creative home that feels tailored to their passions of technology, craft, and creative excellence. Tara leads the creative offering for AKQA as Chief Creative Officer across Australia and New Zealand.
Tara's most notable achievement to date is founding Rare with Google, an initiative that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career.
Tara continues to disrupt the status quo, and as a consequence has won over two hundred awards (including D&AD pencils, Cannes lions, Grand Prix's, LIAs, and Best in Shows) during her advertising rebellion.
A workshop about the diversity of perspectives of the LIAisons attendees contributing to get to relevant and insightful work for the cross-section of society that enjoy both of these brands.
Tara's most notable achievement to date is founding Rare with Google, an initiative that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career.
Tara continues to disrupt the status quo, and as a consequence has won over two hundred awards (including D&AD pencils, Cannes lions, Grand Prix's, LIAs, and Best in Shows) during her advertising rebellion.